From June through the end of September, our team hit the streets of Toronto for Beanfield’s Summer of Internet tour!Â
At Beanfield, community connection sits at the heart of everything we do, which is exactly why we took our brand on the road.Our goal was simple: to spread the word about Beanfield while directly supporting and giving back to the incredible neighborhoods we serve. Armed with our fully branded VW ID. Buzz van and an enthusiastic team of Brand Ambassadors, we had an absolute blast telling spending the sunny months with you and talking about all things Beanfield Internet.
Supporting Community Organizations
Throughout the summer, we were thrilled to partner with and support a variety of local grassroots organizations, including run clubs, Resident’s Associations (RAs), and Business Improvement Areas (BIAs). We showed up to celebrate the initiatives that make Toronto’s neighborhoods so unique, bringing our energy to events like:
- Taste of North York: In partnership with NeighbourLink North York, we set up our booth for the first time, with free summer-themed temporary airbrushed tattoos.
- Leslieville Soccer Picnic: We visited Jimmie Simpson Park to sponsor the event as a community partner, keeping everyone refreshed at our dedicated Hydration Station, and keeping the caricature art flowing for kids and adults alike.
- Brazen Head Watch Parties: We joined the Liberty Village community to cheer on summer soccer matches, bringing the fun with free drink tickets and a Beanfield prize pack giveaway.
- One-Love Market: We set up our kiosk at Canoe Landing Park to support this vibrant cultural market filled with music, food, and local vendors.
- Movie Nights in the Park: Partnering with the Riverside BIA, we handed out complimentary popcorn bags to families enjoying a soccer-themed movie screening at Riverside Common Park. You also may have seen us for the three CityPlace Film Nights that we attended, giving away hundreds of free gelato at each event.
- Humber Bay Shores Waterfront Festival & Farmers Market: We spent a fantastic summer day with the Humber Bay Shores neighbourhood, supporting their Waterfront Festival as an official Kids Zone sponsor and keeping families entertained with fun caricature drawings. We also brought our branded VW ID. Buzz van, and joined three of their farmers markets, providing face paints and caricature art.Â
Sweet Treats, Beverages, Local Blooms, and Creative ArtÂ
Connecting communities is all about creating joyful, memorable moments. To make the summer extra special, we partnered with some amazing local vendors to hand out free goodies and provide engaging activities for all ages. Some of our favorite on-site highlights included:
- Post-Run Celebratory Goodies: We acted as a Bronze sponsor for the Cool Down Run Club at Ontario Square and Sugar Beach, treating runners to complimentary servings of post-run gelato. We also partnered with Sisters Run to provide free succulents to runners and with ShoreRunner’s on two events for post-run drinks.
- Canada Day Cookies: We sponsored the Foodie Lounge at Mel Lastman Square on July 1st, partnering with local Filipino-Canadian bakery, The Night-Baker, to hand out cookie tickets for redemption.
- Surprise Flower Bouquets: We hosted a number of guerrilla-style flower bouquet giveaways at Fort York and Liberty Village, handing out gorgeous branded bouquets in partnership with local florist Liberty Street Blooms.
- Farmers Market Roasted Corn: We joined the Parkway Forest Courtyard Farmers Market, teaming up with local farmer God Body Wholistic and Chef Jamrock to serve delicious farm-fresh grilled corn, seasoned with help from Pili Pili Spices.
- Live Art & Activations: We loved seeing families enjoy our talented activation partners, including hilarious custom drawings from Toon Goons caricature artists, stunning nature-inspired face and body painting by artist Natasha Kudashkina, and fun airbrush tattoos.
Thank You for Connecting With Us!Â
The Summer of Internet was filled with great conversations, plenty of sunshine, and, as our reps reported on the ground, “love and good energy in the air”. Hearing your overwhelmingly positive feedback and seeing so many people coming together truly reinforced why we do what we do.
A huge thank you to every grassroots partner, local vendor, and neighbours who made this tour a massive success. Keep an eye out for our VW ID. Buzz—we can’t wait to see where the Beanfield community takes us next.
